What Does Karl Weiss Mean When He Advises Marketers to "Triangulate

question 83

Multiple Choice

What does Karl Weiss mean when he advises marketers to "triangulate" research methods?

• A)Do each survey three different times.
• B)Repeat the same research with at least three different populations.
• C)Have at least three experts interpret the data.
• D)Use a multiple research methods to investigate a research question.
• E)Use primary research before collecting secondary research.

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Definitions:

R&D Consortia

Collaborative groups formed by companies, universities, or governments to undertake research and development in specific areas.

Rare Diseases

Disorders or conditions that affect a small percentage of the population, often lacking sufficient market-driven pharmaceutical research.

Medical Foundations

Organizations that support healthcare through funding medical research, hospital development, or patient care programs.

Brainstorming Session

A collaborative approach where a group of individuals come together to generate creative ideas and solutions.