Which Approach to Segmentation Divides People into Groups Based on Product

question 13

Multiple Choice

Which approach to segmentation divides people into groups based on product category and brand usage?

• A)demographic segmentation
• B)geographic segmentation
• C)psychographic segmentation
• D)benefit segmentation
• E)behavioral segmentation

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Definitions:

Sensory Perceptions

The process of receiving and interpreting information through the senses such as sight, sound, touch, taste, and smell.

Bulimia Nervosa

An eating disorder characterized by binge eating followed by purging, excessive exercise, or fasting to prevent weight gain.

Binge Eating

A disorder characterized by recurrent episodes of eating large quantities of food, often quickly and to the point of discomfort.

Body Weight

The total mass of an individual, often used as an indicator of physical health and measured in units such as kilograms or pounds.