Psychographic Segmentation Is Primarily Based on Studies of How People

question 84

True/False

Psychographic segmentation is primarily based on studies of how people spend their money,their patterns of work and leisure,their interests and opinions,and their views of themselves.

---

Definitions:

Dissonance

A psychological conflict resulting from incongruous beliefs and attitudes held simultaneously.

Temporal Discounting

The tendency for people to value immediate rewards more highly than future rewards, often leading to impulsive decisions.

Risk Aversion

The tendency to prefer certainty over uncertainty, characterized by a preference for safe options over risky ones.

Certainty Effect

The psychological phenomenon where people tend to give greater weight to outcomes that are certain, compared to outcomes that are probable.