After Segmenting a Market,the Marketer Uses Targeting to Design Specific

question 36

True/False

After segmenting a market,the marketer uses targeting to design specific communication strategies for the product's audience.

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Definitions:

Medicare

A federal health insurance program in the United States for people aged 65 and over, as well as for certain younger people with disabilities.

Calendar Quarter

A period of three months on the Gregorian calendar that is used in business and finance to split the year into four parts.

Gross Pay

The total amount of money an employee earns before any deductions are taken out such as taxes or retirement contributions.

FICA-Medicare

A federal tax in the United States deducted from workers' paychecks to fund the Medicare program, which provides health insurance to individuals who are 65 years of age or older or who meet other specific criteria.