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Which Segmentation Variables Is Pepsi Using When It Narrows Its

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Essay

Which segmentation variables is Pepsi using when it narrows its marketing efforts for regular Pepsi-Cola to "soda drinkers younger than 25,Latinos,African-Americans,and sports fans"?


Definitions:

Low-Dose X-Ray

An imaging technique that uses a small amount of radiation to capture pictures of the inside of the body.

Breast

A pair of glands on the chest of female mammals that secrete milk for feeding their young.

Radionuclides

Substances with an unstable nucleus that release radiation during their decay to a stable form.

Nuclear Magnetic Resonance

A physical phenomenon in which nuclei in a magnetic field absorb and re-emit electromagnetic radiation, used in imaging and spectroscopy.

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