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Explain the Role of Marketers in the Information Search Step

question 47

Essay

Explain the role of marketers in the information search step of the consumer
decision- making process.Give an example of how the marketer might execute this role.


Definitions:

Widgets

Generic term used for any hypothetical or generic product, often used in discussions or explanations about manufacturing or economics.

Performance Measure

Criteria or standards used to evaluate the effectiveness and efficiency of actions or outcomes.

Motivators

Factors that influence a person's desire and energy to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Performance

The act of carrying out an action or fulfilling a task; often measured against known standards of accuracy, completeness, and speed.

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