Define Segmenting and Then Name and Describe Typical Approaches to Segmentation

question 88

Essay

Define segmenting and then name and describe typical approaches to segmentation.

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Definitions:

Permanent/Temporary

Refers to classifications of accounts where permanent accounts (assets, liabilities, and equity) are carried over across accounting periods, and temporary accounts (revenues, expenses, and dividends) are reset to zero through the closing process.

Minority Group

People who may be treated differently or unequally because of their physical or cultural characteristics, such as gender, sexual orientation, religion, or skin color.

Dominant Group

Physically or culturally distinctive group that has the most economic and political power, the greatest privileges, and the highest social status.

Social Status

Social status is the perceived importance, respect, and prestige an individual or group is accorded by others within a society, often based on wealth, occupation, education, or family heritage.