Explain How the Concept of Cognitive Age Influences How Marketers

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The Answer is Cognitive age refers to the age that people feel they are,rather than their actual chronological age.Older consumers tend to state a cognitive age that is 10 to 15 years younger than their actual age,so marketers will often use models who are 10 to 15 years younger than this target market in messages aimed at reaching older consumers.Teens and tweens,on the other hand,report a cognitive age that is three to five years older than their actual age,so marketers use models slightly older than the age of this target market when trying to reach teens and tweens.

Explain How the Concept of Cognitive Age Influences How Marketers

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