Before the Advertising Agency Created Any Advertising for This New

question 51

Multiple Choice

Before the advertising agency created any advertising for this new brand of cereal,people working on the account started reading everything they could find on the product,company,industry,and competition.This is known as ________ research.

• A)primary
• B)secondary
• C)qualitative
• D)experimental
• E)quantitative

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Definitions:

Required Return

The lowest percentage of return per annum that draws in companies or individuals to invest in a particular security or project.

IRR

Internal rate of return; a financial metric used to assess the profitability of investments by calculating the rate of return where net present value of all cash flows (both positive and negative) from a project equals zero.

Project

A temporary endeavor undertaken to create a unique product, service, or result.

Payback Criterion

A capital budgeting method that measures the time required to recoup the initial investment in a project.