Which Research Method Would a Marketing Communication Researcher Most Likely

question 146

Multiple Choice

Which research method would a marketing communication researcher most likely use to obtain information that people are unwilling or unable to provide?

• A)observational
• B)survey
• C)questionnaire
• D)focus group
• E)personal interview

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Definitions:

Job Enrichment

Involves redesigning jobs to give employees greater responsibility and opportunities to use their skills and abilities to improve job satisfaction.

Motivating Potential

The capacity of a task, role, or job to inspire sustained interest and effort from those engaged in it.

Job Enrichment Programs

Initiatives designed to enhance job satisfaction and performance by adding more meaningful tasks and giving employees more control over their work.

Extrinsic Rewards

Benefits provided by the employer or an outside source, which serve as motivation for employees beyond internal satisfaction.