There Are Four Main Players in Direct-Response Marketing Communication

question 76

Multiple Choice

There are four main players in direct-response marketing communication.Which of the following is NOT one of these four main players?

• A)state and federal governments that regulate marketing communication
• B)marketers who use direct response to sell products or services
• C)agencies that specialize in direct response
• D)media that deliver messages
• E)consumers

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Definitions:

Contingency Approach

A management theory that suggests the effectiveness of a decision or leadership style is contingent upon the context and situation in which it is applied.

Personal Characteristics

The traits, qualities, or attributes that contribute to an individual's distinctive personality.

Emotional Intelligence

the ability to recognize, understand, and manage one's own emotions as well as the emotions of others.

Organizational Objectives

The specific, measurable goals that an organization aims to achieve in order to fulfill its mission and move towards its vision.