The Area of Public Relations That Focuses on Developing Media

question 96

True/False

The area of public relations that focuses on developing media contacts (i.e. ,knowing who in the media might be interested in the organization's story)is called external relations.

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Definitions:

Invitation-only

A term used to describe events or offerings that are accessible only to those who have received a specific invitation, making them exclusive.

Lead Generation

The method of recognizing and nurturing prospective clients for a company's goods or services.

Direct Marketing

A type of advertising where businesses communicate directly with customers through various media, including mail, email, and texting.

Prospective Buyer

An individual or organization showing interest in purchasing a product or service, potentially becoming a customer.