Examlex
Which of the following refers to the trustworthiness of a person delivering an advertising message?
Average Interitem Correlations
A statistic used to measure the consistency of responses among related items on a questionnaire or test, indicating the scale's internal reliability.
Reliability Estimate
A statistical measure that quantifies the consistency of a set of measurements or ratings.
Validity
The extent to which a concept, conclusion, or measurement is well-founded and corresponds accurately to the real world.
Construct
A hypothetical variable that is used to explain behavior in theories and models within the psychological and social sciences.
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