Refer to the Scenario Below to Answer the Following Questions

question 11

Essay

Refer to the scenario below to answer the following questions.
Oust,a brand of air freshener,advertises how its product will get the odor out,not merely cover it up.The advertisement provides facts,information,and an explanation of how Oust can kill bacteria in the air that cause odors.
-Mary was extremely satisfied with Oust after she tried it,so she purchased the product again.She even told her mother and sister about the benefits of Oust and convinced them to try the brand as well.What component of persuasion does this represent,and why do marketers want to attain this level of persuasion?

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Definitions:

Ability to Pay

The principle suggesting that taxes should be levied according to an individual's or entity's capacity to pay, typically related to income or wealth levels.

Progressive Income Tax

A tax system where the tax rate increases as the taxable income increases, aimed at redistributing income more equitably.

Ability-to-Pay Principle

A taxation principle suggesting that taxes should be levied based on an individual's or entity's ability to pay, often implying higher rates for higher income levels.

Tax Equity

The fairness of a tax system, judged by how evenly or proportionately tax burdens are distributed among different groups of taxpayers.