________ Means the Receiver of the Message Has Become Mentally

question 149

Multiple Choice

________ means the receiver of the message has become mentally engaged in some way with the ad and the product.

• A)Attention
• B)Perception
• C)Selection
• D)Interest
• E)Awareness

---

Definitions:

Earnings Per Share

A profitability measure that indicates the portion of a company's profit allocated to each outstanding share of common stock, calculated as net income minus dividends on preferred stock divided by the average outstanding shares.

Earnings Before Taxes

A company's profit before taxation is deducted.

Industry Average

A statistical measure representing the typical performance within a particular industry, serving as a benchmark for evaluating individual companies.

Du Pont Identity

A formula that decomposes a company's return on equity into three components: profit margin, asset turnover, and financial leverage.