An Attitude (Respect,preference),an Emotion (Liking),and an Action (Repeat Purchases)combine to Make

question 95

Multiple Choice

An attitude (respect,preference) ,an emotion (liking) ,and an action (repeat purchases) combine to make brand ________.

• A)position
• B)image
• C)promise
• D)loyalty
• E)personality

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Definitions:

TPS

Transaction Processing System; a computerized system that performs and records daily routine transactions necessary to conduct business.

Real Time

The processing of data or the delivery of information immediately after collection, without noticeable delay, allowing for immediate action or response.

Ziosk

A brand name for a tablet-like device used in restaurants that allows customers to order food, pay their bill, and entertain themselves while waiting.

Tips

Voluntary payments made to certain service workers in addition to the basic price for services rendered.