What Is the Rationale for the Higher Cost of Direct

question 150

Multiple Choice

What is the rationale for the higher cost of direct marketing?

• A)The effectiveness of direct-response marketing is not easy to evaluate.
• B)Consumers are more accepting of it than of other forms of brand communication.
• C)Response rates have increased dramatically in the past 10 years.
• D)Consumers feel more confident in marketers' concerns for their privacy.
• E)The messages are tightly targeted to reach prime prospects.