Which Term Refers to a Direct Marketer's Potential Customer

question 148

Multiple Choice

Which term refers to a direct marketer's potential customer?

• A)offer
• B)prospect
• C)partner
• D)contact
• E)convert

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Definitions:

Positive Settlement Range

A range in negotiation where the terms agreed upon are acceptable to all parties involved, often leading to a mutually beneficial outcome.

Bargaining Range

The spectrum of possible agreements in a negotiation, bounded by the respective parties’ resistance points.

Calculated Incompetence

Calculated incompetence is the deliberate act of pretending or claiming to be less capable or knowledgeable than one truly is, often to avoid responsibility or work.

Misleading Information

False or inaccurate information intended to deceive or mislead someone.