In Direct Marketing,the ________ Is Made Up of All Variables

question 127

Multiple Choice

In direct marketing,the ________ is made up of all variables intended to satisfy the needs of the consumer.

• A)message
• B)media
• C)fulfillment
• D)offer
• E)response

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Definitions:

Logical

Relating to or involving clear, sound reasoning.

Personality

The characteristic set of behaviors, cognitions, and emotional patterns that evolve from biological and environmental factors.

Rationality

The characteristic of adhering to or being aligned with logic or reasoning.

Logical Thinking

The process of using reasoning consistently to come to a conclusion, problem solving and decision making based on a set of given rules.