Which Type of Direct-Marketing List Consists of the Marketer's Own

question 142

Multiple Choice

Which type of direct-marketing list consists of the marketer's own customers or members?

• A)data list
• B)house list
• C)converted list
• D)response list
• E)compiled list

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Definitions:

Arranged Marriages

Marriages where partners are selected by individuals other than those getting married, often with consideration of familial, cultural, or social interests.

Collectivist

Pertaining to cultures or societies where people are integrated into strong, cohesive groups and prioritize the group's needs over individual desires.

Individualist

A person who prioritizes personal independence and self-reliance over collective goals or group cohesion.

Patriarchal

A societal structure or system where men hold primary power and predominate in roles of political leadership, moral authority, and control of property.