Advertising Agencies Do Not Play a Role in Direct-Response Marketing

question 91

True/False

Advertising agencies do not play a role in direct-response marketing.

---

Definitions:

Private-label Brand

Products manufactured by one company but sold under another company's brand, often positioned as lower-cost alternatives to national brands.

Place

In marketing, refers to the distribution aspect of the marketing mix that determines how products get to the consumer.

Customer Service

The assistance and advice provided by a company to those people who buy or use its products or services.

Category Specialists

are retailers that offer a deep selection within a specific category, often providing a high level of expertise and variety in that category.