Which of the Following Is the Original and Most Effective

question 125

Multiple Choice

Which of the following is the original and most effective form of direct marketing?

• A)personal sales
• B)sales promotion
• C)catalog marketing
• D)print direct-response advertising
• E)direct mail

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Definitions:

Astroturfing

The practice of creating a false sense of grassroots support or opposition, often by hiding the true sponsors of a message or organization.

Spoofing

A malicious activity involving the falsification of communication from a source other than the actual source to deceive or manipulate.

Phishing

A fraudulent attempt, usually through email, to steal personal information by pretending to be a legitimate entity.