One of the Primary Advantages of Direct Mail Is the Low

question 81

True/False

One of the primary advantages of direct mail is the low cost per thousand compared to mass media.

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Definitions:

Variable Cost

Costs that vary directly with the level of production or sales, such as raw materials and labor.

Carrying Cost

The total cost of holding inventory, including storage, insurance, taxes, and depreciation.

Fixed Cost

Costs that do not vary with the volume of output produced, such as rent, salaries, and insurance premiums.

Inventory

The total amount of goods and/or materials contained in a store or factory at any given time.