Which IMC Tool Helps an Organization and Its Publics Relate

question 15

Multiple Choice

Which IMC tool helps an organization and its publics relate to each other to the benefit of both?

• A)advertising
• B)personal selling
• C)publicity
• D)sales promotion
• E)public relations

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Definitions:

Posterior Spinothalamic Tracts

Pathways in the spinal cord that transmit sensory information related to temperature and pain from the body to the thalamus in the brain.

Anterior Spinothalamic Tracts

Pathways in the spinal cord that transmit sensory information related to touch and pressure to the brain.

Gate Theory

A theory that suggests the spinal cord contains a neurological "gate" that either blocks pain signals or allows them to proceed to the brain.

Pain Gate

Hypothetical neural circuit in which activity in fine-touch and pressure pathways diminishes the activity in pain and temperature pathways.