Corporate Communication Programs Targeted to the Government and the Public

question 14

Multiple Choice

Corporate communication programs targeted to the government and the public on issues related to government and regulation are called ________.

• A)media relations
• B)external public relations
• C)cause marketing
• D)public affairs
• E)corporate relations

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Definitions:

Perfectly Horizontal

Describes a line or curve on a graph that has a slope of zero, indicating no change.

Demand Curve

Illustrates the relationship between the price of a good or service and the quantity demanded by consumers, typically downward sloping.

Relatively Elastic

Describes a situation where a small change in price leads to a greater change in quantity demanded or supplied.

Inelastic

A description of a good's demand when consumers’ demand for it does not significantly change with a change in the good's price.