The Public Relations Function of Proactively Managing Concerns to Prevent

question 92

Multiple Choice

The public relations function of proactively managing concerns to prevent escalation to a crisis is known as ________.

• A)media relations
• B)corporate relations
• C)issue management
• D)cause marketing
• E)issue marketing

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Definitions:

Scarcity

is the fundamental economic problem of having seemingly unlimited human wants in a world with limited resources.

Rationed

The controlled distribution of scarce resources, goods, or services.

Market Setting

Refers to the competitive environment in which businesses operate, influenced by supply and demand dynamics.