Before Revising or Developing a New Public Relations Campaign for a New

question 93

Multiple Choice

Before revising or developing a new public relations campaign for a new client,Lakshmi is conducting formal background research to assess the internal and external public relations environment that affects the organization's audiences,objectives,competitors,and past results.She is doing this to ensure that the current campaign is on track and performing as intended.What does this scenario illustrate?

• A)the first step in creating a strategic plan for public relations
• B)the monitoring of a company's reputation
• C)the steps of developing a public communication campaign
• D)the process of developing a media kit
• E)the process of developing a news release

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Definitions:

Professional Burnout

A state of physical, emotional, and mental exhaustion caused by prolonged and intense stress in the workplace, characterized by feelings of overwhelm, detachment, and reduced performance.

Hidden Agenda

A covert intention or plan not openly acknowledged by an individual or group.

Iceberg Effect

The phenomenon where only a small part of a wider issue is visible or understood, while the bulk remains hidden.

Physical Well-being

A state of health and fitness, characterized by the absence of illness and the robustness of the physical body.