Which Corporate Relations Program Has the Overriding Goal of Strengthening

question 40

Multiple Choice

Which corporate relations program has the overriding goal of strengthening the trust that stakeholders have in an organization?

• A)image management
• B)crisis management
• C)media relations
• D)reputation management
• E)public affairs

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Definitions:

IRR

The Internal Rate of Return is a financial measure utilized in the evaluation of capital investments to determine their expected profitability.

Cash Flow

The overall volume of financial resources circulated within and out of an enterprise, affecting its solvency.

Project

A planned set of interrelated tasks to be executed over a fixed period and within certain cost and other limitations.

Payback

A capital budgeting method that calculates the period of time required for the return on an investment to repay the original investment cost.