In Which Type of Advertising Does a Company Focus on Its

question 58

Multiple Choice

In which type of advertising does a company focus on its organizational image or viewpoint rather than on selling a particular product?

• A)house ads
• B)public service announcements
• C)cause marketing
• D)nonprofit advertising
• E)corporate advertising

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Definitions:

Corporate Employees

Individuals who work for a corporation and are often subject to its policies, benefits, and regulations.

Environmental Statutes

Laws enacted to protect the environment from pollution and to regulate natural resource usage.

Directors

People selected by the corporation's shareholders to supervise the administration and strategize decisions for the company.

Shareholder's Meeting

A gathering of a company's shareholders where important issues are discussed, and decisions are made about the company's affairs.