Ian Works in the Public Relations Function in His Company

question 57

Multiple Choice

Ian works in the public relations function in his company.When he wants exposure for some aspect of his company,he contacts people he knows,such as Lisa,a reporter for the local newspaper,or Anthony,Melissa,and Stephanie at the local television stations.Ian has worked hard to develop these media contacts.In public relations,this relationship management is known as ________.

• A)external relations
• B)media relations
• C)public affairs
• D)corporate relations
• E)reputation management

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Definitions:

Francis E. Townsend

An American physician who was a prominent advocate for the elderly, known for proposing the Townsend Plan, a precursor to Social Security.

Government Payments

Financial disbursements made by the government to individuals, corporations, or other governments to fulfill obligations or provide support in the form of subsidies, benefits, or grants.

Second New Deal

A series of social welfare programs and reforms introduced in 1935-1936 by President Franklin D. Roosevelt in response to weaknesses left unaddressed by the first New Deal.