The Area of Public Relations That Focuses on Developing Media

question 2

Multiple Choice

The area of public relations that focuses on developing media contacts is called ________.

• A)internal marketing
• B)media relations
• C)public affairs
• D)cause marketing
• E)lobbying

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Definitions:

Monopolistic Competition

A market structure where many firms sell products that are similar but not identical, allowing for product differentiation.

Product Differentiation

The practice of setting a product or service apart from those in the marketplace to increase its attractiveness to a designated target market.

Market Price

The going rate for purchasing or selling a good or service in a specified market at this time.

Output Price

Refers to the price at which goods or services are sold in the market, affecting producers' revenue.