You've Just Started Working at a Consumer Products Business as the Public

question 1

Essay

You've just started working at a consumer products business as the public relations director.You learned that your company does not have a crisis management plan,so you are going to develop one.What should you include in the plan,and how will you get employees to know what to do in the event of a crisis?

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Definitions:

Competition

The rivalry among businesses to attract customers, increase sales, and achieve a higher market share.

Federal Trade Commission Act

A United States federal law established in 1914 to promote consumer protection and eliminate and prevent anticompetitive business practices.

Sherman Antitrust Act

An American legislation passed in 1890 to combat anticompetitive practices, reduce market monopolies, and preserve economic competition.

Robinson-Patman Act

A United States antitrust law aimed at prohibiting price discrimination that could harm competition.