Refer to the Passage Below to Answer the Questions That

question 105

Multiple Choice

Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant had a situation in which a woman found a fingertip in her bowl of chili.Of course,customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down.Fortunately for Wendy's,it was discovered weeks later that the accuser had a history of filing lawsuits against businesses,and the owner of the lost digit was a co-worker of the woman's husband.The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation.
-Immediately following this individual's claim of finding a fingertip in her chili,which public relations program was most valuable to Wendy's?

• A)corporate reputation management
• B)crisis management
• C)cause marketing
• D)public communication campaigns
• E)public service announcements

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Definitions:

Universalize

In ethics, the principle of applying a moral judgment or rule to all similar circumstances without exception.

Morally Permissible

Actions that are considered acceptable within the confines of moral or ethical reasoning, often contextual and variable.

Categorical Imperative

A concept introduced by Immanuel Kant, referring to an unconditional moral principle that applies to all rational beings and dictates an action as necessary without regard for personal desire or consequence.

Absolute Moral Rules

Moral principles that are viewed as universally applicable and unchanging, regardless of context or circumstance.