Before Revising or Developing a New Public Relations Campaign for a New

question 93

Multiple Choice

Before revising or developing a new public relations campaign for a new client,Lakshmi is conducting formal background research to assess the internal and external public relations environment that affects the organization's audiences,objectives,competitors,and past results.She is doing this to ensure that the current campaign is on track and performing as intended.What does this scenario illustrate?

• A)the first step in creating a strategic plan for public relations
• B)the monitoring of a company's reputation
• C)the steps of developing a public communication campaign
• D)the process of developing a media kit
• E)the process of developing a news release

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Definitions:

Reactive Controls

Management techniques that respond to problems or situations as they arise rather than anticipating them and acting in advance.

Post-action

Refers to the period or activities that happen after a specific action or event has taken place, often involving review or evaluation.

Feedback Controls

Mechanisms used in a system to adjust its performance based on differences between actual outcomes and desired outcomes.

End Results

The final outcomes or conclusions of a process, activity, or operation, reflecting its effectiveness or success.