Public Relations Programs Use Advertising to Create Corporate Visibility

question 17

True/False

Public relations programs use advertising to create corporate visibility.

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Definitions:

Competitors

Other businesses that offer similar products or services within the same market and vie for the same potential customers.

Triple Bottom Line

An accounting framework that incorporates three dimensions of performance: social, environmental, and financial.

Drawbacks

Negative aspects or disadvantages associated with a decision, plan, or product.

Framework

A basic structure underlying a system, concept, or text, often providing a guide or support for building something more complex.