Paid Persuasive Communication That Uses Mass and Interactive Media to Reach

question 22

Multiple Choice

Paid persuasive communication that uses mass and interactive media to reach broad audiences to connect an identified sponsor with a target audience is known as ________.

• A)advertising
• B)personal selling
• C)public relations
• D)sponsorship
• E)sales promotion

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Definitions:

Abilities

Refers to the skills and competencies a person has, including cognitive, physical, and emotional capabilities.

Basic Interest Scales

Psychological assessment tools that measure an individual's preferences and interests across a variety of areas to help guide career or educational decisions.

Holland Codes

A theory of careers and vocational choice based upon personality types, identifying six basic personality types and work environments: Realistic, Investigative, Artistic, Social, Enterprising, and Conventional.

Work Style

An individual's manner of working that characterizes how they interact with others, manage tasks, and cope with workload and stress in a professional environment.