Which Type of Agency Would Most Likely Be Able to Purchase

question 92

Multiple Choice

Which type of agency would most likely be able to purchase media at a low cost because it can group several clients' purchases together?

• A)creative boutique
• B)media-buying service
• C)in-house agency
• D)traffic department
• E)full-service agency

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Definitions:

Investment Climate

The economic, financial, and socio-political environment influencing the willingness and ability of individuals and firms to invest in a particular country or region.

Semiperipheral Countries

Nations that are midway between the core and periphery in the world economic system, showing characteristics of both developed and developing countries.

Peripheral Countries

Nations that are less developed economically and politically, often exploited by more developed countries.

Geopolitical Position

The strategic importance of a country or region in terms of geography and international politics.