The Primary Advantage of Advertising's Use of Mass Media Is

question 6

True/False

The primary advantage of advertising's use of mass media is that the costs are spread over the large number of people that these media reach.

---

Definitions:

Inelastic

A term describing a situation where the demand or supply for a good or service is relatively unresponsive to changes in price.

Elastic

Describes a situation in which the demand or supply of a product is sensitive to changes in price, meaning a small change in price leads to a large change in the quantity demanded or supplied.

Supply Curve

A graphical representation of the relationship between the price of a good and the quantity of the good supplied.

Demand Curve

A graphical representation showing the inverse relationship between the price of a good or service and the quantity demanded by consumers.