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How Has the Introduction of Interactive Types of Media Changed

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How has the introduction of interactive types of media changed marketing communication patterns?


Definitions:

Social Learning Theory

A theory that posits individuals learn behaviors through observing others and the consequences they face.

Bandura

A psychologist best known for his work on social learning theory, emphasizing the importance of observing and modeling the behaviors of others.

Watson

John B. Watson, an American psychologist who established the psychological school of behaviorism.

Gestalt Psychology

Early perspective in psychology focusing on perception and sensation, particularly the perception of patterns and whole figures.

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