Why Might an Advertiser Use an In-House Agency

question 10

Essay

Why might an advertiser use an in-house agency?

Recognize influential figures and their contributions to the development of mental health concepts and treatments.

Define key terms and concepts in psychopathology.

Understand the evolution of treatments for mental illness.

Critically evaluate criteria for defining abnormality.

---

Definitions:

John F. Kennedy

The 35th President of the United States, known for his leadership during the Cold War era and efforts towards civil rights.

Assassinated

Deliberately killed, usually for political reasons or by sudden or secret attack.

Flashbulb Memory

A highly detailed, exceptionally vivid 'snapshot' of the moment and circumstances in which a piece of surprising and consequential (or emotionally arousing) news was heard.

Space Shuttle Challenger

The NASA space shuttle that tragically broke apart shortly after its launch in 1986 due to a failure in one of its solid rocket boosters.