Which IMC Tool Helps an Organization and Its Publics Relate

question 15

Multiple Choice

Which IMC tool helps an organization and its publics relate to each other to the benefit of both?

• A)advertising
• B)personal selling
• C)publicity
• D)sales promotion
• E)public relations

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Definitions:

Ethnic Identity

is an individual's sense of belonging to a specific ethnic group, including the adoption of certain group characteristics and cultures.

Heritage

Refers to traditions, practices, and beliefs that are passed down through generations within a particular culture or community.

Social Context

The societal, cultural, and community conditions or circumstances that influence an individual's life and behaviors.

Intimacy Versus Isolation

A stage in Erik Erikson's theory of psychosocial development where individuals face the challenge of forming intimate relationships with others versus becoming isolated as a result of not forming these connections.