Which of the Following Is a Reason That Advertisers Use

question 129

Multiple Choice

Which of the following is a reason that advertisers use other measures in addition to sales as a measure of advertising effectiveness?

• A)Sales are never an accurate measurement of advertising effectiveness.
• B)Measuring other data is far cheaper than measuring sales.
• C)Manufacturers,and therefore their advertising agencies,lack access to sales data because it is collected by retailers and not shared.
• D)Creating higher levels of brand recognition is a key objective of advertising and isn't necessarily reflected in sales.
• E)Advertisers don't normally measure advertising effectiveness with other measures besides sales.

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