Which of the Following Is NOT a Research Question Assessing

question 3

Multiple Choice

Which of the following is NOT a research question assessing an ad's effectiveness in influencing consumers' cognition?

• A)What did you like or dislike in the ad?
• B)Did the ad engage your interest or curiosity?
• C)Did you read/watch most of it? How much?
• D)Do you have a need for this brand or can it fulfill a need for you?
• E)What's the difference between Brand X and Y?

---

Definitions:

Strengthen

To increase in value or improve in quality.

Federal Trade Commission Act

A 1914 United States federal law that established the Federal Trade Commission (FTC) to prevent unfair competition and deceptive practices in the marketplace.

Importance

the significance or value attached to something based on its relevance or impact.

Sherman Act

A foundational United States antitrust law enacted in 1890 to prohibit monopolies and practices that restrained trade and competition.