Which Research Question Assesses an Ad's Effectiveness in Persuading Consumers

question 2

Multiple Choice

Which research question assesses an ad's effectiveness in persuading consumers?

• A)How did the ad make you feel?
• B)Do you have confidence in the brand?
• C)What stood out in this ad?
• D)When you think of this brand,what qualities do you associate with it?
• E)What did you like or dislike in the ad?

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Definitions:

Gang Members

Individuals who belong to a group that is typically involved in criminal activities and identifies itself as a discernible entity.

Indirect Measures

Approaches or techniques that assess outcomes or traits not through direct observation or inquiry, but through proxy indicators or related factors.

Survey Data

Information collected from samples of individuals through their responses to questions about their behaviors, opinions, or states.

Criminal Experiences

Experiences or activities involving crime, either as a perpetrator, victim, or observer, and their impact on individuals.