Mars,Inc ,The Makers of M&M's Candy,was Recently Running Television Ads

question 17

Multiple Choice

Mars,Inc. ,the makers of M&M's candy,was recently running television ads featuring the colorful nature of its candy with the tagline,"Chocolate is better in color." What type of research would be used to evaluate these commercials as the campaign is running?

• A)development research
• B)tracking study
• C)post-testing research
• D)concept testing
• E)semiotic testing

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Definitions:

Gene Therapy

A medical technique that modifies a person's genes to treat or prevent disease by either replacing, adding, or silencing genes.

Karyotyping

A laboratory technique used to visualize chromosomes under a microscope to analyze the chromosomal composition of an individual or to detect genetic anomalies.

Amniocentesis

A medical procedure used in prenatal diagnosis where a small amount of amniotic fluid, which contains fetal tissues, is sampled to test for chromosomal or genetic disorders.

Genetic Profiling

The process of determining the DNA sequence of specific genes or regions of the genome, used for identification or determining genetic susceptibility to diseases.