Which of the Following Is the Most Effective IMC Tool

question 16

Multiple Choice

Which of the following is the most effective IMC tool for achieving the surrogate measure of credibility?

• A)advertising
• B)sales promotion
• C)public relations
• D)direct marketing
• E)packaging

---

Definitions:

Binary Differences

The distinctions or comparisons made between two options, categories, or phenomena, often presenting them as opposites.

Equal Elements

Components of a system or set that are given the same value, importance, or treatment within a particular context.

Lesbian Employees

Employees who identify as lesbian, a term used to describe women attracted to other women.

Gay Employees

Employees who identify as gay, reflecting their sexual orientation towards individuals of the same sex.