You Received a Phone Call One Evening from a Research

question 112

Multiple Choice

You received a phone call one evening from a research company asking about your television viewing the night before.After confirming that you did watch a specific program,the researcher then asked you,"Do you remember seeing a commercial for any fast food restaurants?" You didn't remember any,so then she asked you,"Do you remember seeing a commercial for Wendy's?" Once she said that,you did remember seeing a Wendy's commercial.What type of question triggered your memory of the Wendy's ad?

• A)recognition
• B)unaided recall
• C)aided recall
• D)unprompted recall
• E)prompted recall

---

Definitions:

Capital

Assets of monetary value, like cash and merchandise, employed by a business for the creation of goods or services.

Cash

Currency and coins, plus bank balances, that are readily available for use in transactions and other financial operations.

Income Statement

A financial statement that shows a company's revenue and expenses over a particular period, illustrating how net income or net loss was achieved.

Owner's Equity

The residual interest in the assets of an entity after deducting liabilities, representing the ownership interest of shareholders or proprietors.