Increasing Immediate Sales,attracting Attention at Decision Points,creating Interest,stimulating Urgency,and Encouraging

question 90

Multiple Choice

Increasing immediate sales,attracting attention at decision points,creating interest,stimulating urgency,and encouraging trial and impulse purchasing are objectives for which IMC area?

• A)direct marketing
• B)guerilla marketing
• C)advertising
• D)point of purchase
• E)public relations

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Definitions:

Sarbanes-Oxley Act

A U.S. law enacted in 2002 to protect investors from fraudulent financial reporting by corporations.

Financial Statement Fraud

Deliberate manipulation of a company's financial records to present a false picture of its financial condition.

Financial Reporting

The process of producing statements that disclose an organization's financial status to management, investors, and the government.

Sole Proprietorships

A business structure where a single individual owns and operates the business, taking on the responsibilities and benefits of the business.