A Public Relations Campaign Is Typically Measured in Terms of ________

question 97

Multiple Choice

A public relations campaign is typically measured in terms of ________ and ________.

• A)recognition;recall
• B)payout point;break-even point
• C)output;outcome
• D)click-through rate;conversion rate
• E)exposure;engagement

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Definitions:

Employee Selection Process

A systematic approach used by employers to review applications, assess candidates, and hire the most suitable individual for a job.

Appraisal Process

The methodical evaluation of a piece of property's value, an employee's performance, or the quality of an asset or project.