Traffic Counts Are a Metric Used to Evaluate the Effectiveness

question 96

Multiple Choice

Traffic counts are a metric used to evaluate the effectiveness of ________.

• A)internet advertisements
• B)consumer promotions
• C)out-of-home media
• D)social marketing
• E)guerilla marketing

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Definitions:

Curve Of Forgetting

A graph that illustrates the decline of memory retention over time, where information is lost exponentially if no effort is made to retain it.

Long-Term Memory

The phase of the memory system that is capable of storing information for long periods of time, often throughout a person's life.

Interference Theory

A theory suggesting that the ability to remember information is affected by other information learned either previously or subsequently.

Proactive Interference

is a phenomenon where older memories inhibit the ability to remember new information because of the clutter or confusion of old and new information.